I’ve had a subscription to Birchbox for 3 years now and here is my honest opinion.
My daily routine is one that has worked for me for the past 10 years, with a few minor adjustments here and there, but never anything too major. I’d often thought to myself that I needed to spice things up a bit and incorporate a little change, live on the edge a little. So, what did I do? I subscribed to Birchbox! I know you’re thinking that’s not a big deal but for me, it was major. Fast-forward three years and I’m still a subscriber and I’ll take a moment to share a few thoughts on my experience with the service.
From the very beginning, I was sold. It was great and I couldn’t have been happier with the products included. In fact, I was so pleased, I ordered the Birchbox Man subscription for my older brother. I was very happy with the idea of the boxes being tailored to meet the needs of individual subscribers. I mean, it wouldn’t make much sense to send me an oily skin product when I always use products for dry skin. I started out with the monthly beauty box that came with five samples of skin, hair and styling products. After approximately six months, I upgraded to the yearly subscription which gave me a free month and $11 in points. I was already winning and did I mention that I got a free gift for subscribing?
All About the Box
It’s a really simple process, perfect for my simple life but it offers great products. Every month I receive a beauty box that that includes five product samples. There is a little bit of everything included such as makeup, skincare and haircare products. Best of all, each item comes with information on how to use it properly. The selections you choose in your profile helps them to determine which products are designed to best accommodate my needs. The details I provided were basic but they seem to hit the selections spot on every time. For instance, I consider my style to be classic. I have thick hair, normal skin and my concerns are dark spots. That’s it! That’s all I told them and each month they send me products that are in more ways than one, perfect for me. Occasionally, I’ll have one item that leaves me to wonder, what on earth were they thinking, but that didn’t happen very often.
Here Is the Problem
If you recall, I stated that from the beginning, “I was sold” but now, we’re a few years in and there are a few problems. When I first started with Birchbox, I really looked forward to the bonus sample they included in my monthly package. That is no longer provided. Yes. I’m saddened by this but not enough to let it go. However, this past year has caused a bit of concern for me and I’m going to give it a little more time before I make a hasty decision. In my opinion, the quality of the samples provided have begun to dwindle. Where I once felt that the products were specifically tailored to meet my needs, now the system is a bit more uniformed across the board. I select my products based on just a couple of options, and they attempt to hype me up about my selections and send something remotely similar to what I would enjoy. Birchbox has ran out of a few of my selections and I was forced to get the default samples. This happens more now than ever before and I believe it’s a money saving strategy by the provider. I’ve found out that all of these changes are related to the new system that the company has adapted.
Overall, I still enjoy an item or two that is included each month but I’m seriously beginning to rethink its value. I know that everyone has a budget, including the company and I can tell they are attempting to save by making adjustments. A few of the little changes they’ve made that actually have no bearing on my satisfaction include the downgrade from the signature Birchbox tissue wrapping inside the box and the information cards are no longer the durable cardstock but instead, a flimsy, less resilient type of paper.
As you may have guessed by now, the experience was great in the beginning but the thrill is gone for me. It doesn’t help that there are a few other services out there that provide the same type of options and I just may decide to weigh my options and step outside the “Birchbox.”